Sky Bet mobile sport – brand history

Sky Bet mobile sport, a subsidiary of the Europe’s leading broadcasting service Sky plc, is a full-service mobile betting site (with accompanying application), that gives users the latest odds, sports news, and the ability to bet on over 20,000 markets.  Available on iOS and Android for download, customers can also access the betting services by visiting the Sky Bet mobile site on their smartphones or tablets.

Broadcasting to over 10 million homes across Europe, the ongoing success of the brand is in large part due to the company’s core values of providing quality entertainment, access to the best sporting events and ensuring their customers are cared for at all times.  Sky Bet is also committed to benefiting society as a whole by promoting sports as a way to healthy living and by inspiring young people to become more active.

Like its parent company, Sky Bet Mobile sport focuses on making sure it’s customers have access to the very best sporting events.  With live and in-play betting, live streaming of over 4000 horse races, and the ability to quickly place and keep track of bets on a variety of markets, the mobile betting site is an industry standard when it comes to creating a well-rounded service.

Sky Sports for mobile img


  • No need to download: visit on your smartphones browser
  • Comprehensive sports coverage in the palm of your hand
  • Up-to-the-minute videos, analysis and news
  • Easy and absolutely free to use

Sports Betting Bonuses from Sky Bet.

  1. New customers will receive £20 free when they sign up and bet £5 on any sport.
  2. Opt in for a £5 free bet every week when you spend £25 across any sport before Sunday at midnight.
  3. Price boosts and enhanced odds

About Sky Bet:

Sky Plc was formed in 1990, and in November of 2014 became the leading entertainment company in Europe after purchasing Sky Italia and acquiring majority interests in Sky Deutschland in a business deal worth £7 billion.  However, in December of the same year, the company sold the majority shares of its bookmaking business to CVC Capital Partners in an effort to focus on its pay-tv operation.

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